Privacy Policy

The Policy is designed to assist you in understanding how we collect, use and safeguard the personal
information you provide to us and to assist you in making informed decisions when using our site and our
products and services. This statement will be continuously assessed against new technologies, business
practices and our customers needs.

What Information Do We Collect?

When you visit our Web site you may provide us with two types of information: personal information you
knowingly choose to disclose that is collected on an individual basis and Web site use information collected
on an aggregate basis as you and others browse our Web site.

1. Personal Information You Choose to Provide
For example, you may need to provide the following information:
• Name
• Website URL information
• Email address
• Home and business phone number
In addition to providing the foregoing information, if you choose to correspond further with us through email,
we may retain the content of your email messages together with your email address and our responses. We
provide the same protections for these electronic communications that we employ in the maintenance of
information received by mail and telephone.

2. Web Site Use Information
Similar to other commercial Web sites, our Web site utilizes a standard technology called "cookies" (see
explanation below, "What Are Cookies?" and Web server logs to collect information about how our Web site
is used. Information gathered through cookies and Web server logs may include the date and time of visits,
the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web
site. This information is collected on an aggregate basis. None of this information is associated with you as
an individual.

How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal information for purposes of administering our business activities,
providing customer service and making available other products and services to our customers and
prospective customers. Occasionally, we may also use the information we collect to notify you about new
services and special offers we think you will find valuable. The lists used to send you product and service
offers are developed and managed and designed to safeguard the security and privacy of our customers;
personal information. As a customer, you will be given the opportunity.

What Are Cookies? Cookies are a feature of Web browser software that allows Web servers to recognize
the computer used to access a Web site. Cookies are small pieces of data that are stored by a users Web
browser on the users hard drive. Cookies can remember what information a user accesses on one Web
page to simplify subsequent interactions with that Web site by the same user or to use the information to
streamline the users transactions on related Web pages. This makes it easier for a user to move from Web
page to Web page and to complete commercial transactions over the Internet. Cookies should make your
online experience easier and more personalized.

How Do We Use Information We Collect from Cookies?
We use Web site browser software tools such as cookies and Web server logs to gather information about
our Web site users browsing activities, in order to constantly improve our Web site and better serve our
customers. This information assists us to design and arrange our Web pages in the most user-friendly
manner and to continually improve our Web site to better meet the needs of our customers and prospective

Cookies help us collect important business and technical statistics. The information in the cookies lets us
trace the paths followed by users to our Web site as they move from one page to another. Web server logs
allow us to count how many people visit our Web site and evaluate our Web site's visitor capacity. We do not
use these technologies to capture your individual email address or any personally identifying information
about you although they do permit us to send focused online banner advertisements or other such
responses to you.

How Do We Protect Your Information?
We utilize encryption/security best practices to safeguard the confidentiality of personal information we
collect from unauthorized access or disclosure and accidental loss, alteration or destruction.

Communication Opt Out

If you wish to opt out of receiving offers directly from America's Mattress you can unsubscribe by following the
opt-out instructions in the emails that they send you located at the footer of the communication. We can be
reached by postal mail at 2716 S College Ave, Suite A, Fort Collins, CO, 80525 or by phone at (970)658-5940. You can email us at with questions, comments or suggestions.

Do We Disclose Information to Outside Parties?
We may provide aggregate information about our customers, sales, Web site traffic patterns and related
Web site information to our affiliates or reputable third parties, but this information will not include personally
identifying data, except as otherwise provided in this Privacy Policy.

What about Legally Compelled Disclosure of Information?
We may disclose information when legally compelled to do so, in other words, when we, in good faith,
believe that the law requires it or for the protection of our legal rights.

What About Other Web Sites Linked to Our Web Site?
We are not responsible for the practices employed by Web sites linked to or from our Web site nor the
information or content contained therein.